With 2015 coming to an end, it is already time to analyze this year’s success, failures and look forward to the New Year. Although it is easy to beat your competitors by keeping yourself updated with the latest SEO techniques and algorithms in today’s marketing world, it is extremely important to know about the new features, tools and technologies to be sure that you are doing everything for attaining success. By keeping this in mind, check out important things when creating digital marketing plan for the New Year.
• Concentrate on content quality – In the world of SEO, content still rules and will continue to do so forever. The buyer’s journey has actually changed a lot than what it had been past 10 years. Now, they can browse the Internet and search, compare and explore between various options to get the most recent information that they are looking for. This has made Internet the world’s trust-worthy sales representative and if you are still not a part of it, then you are really missing out something great. This has made it important to display valuable information to your niche.
• Importance of mobile optimization – This year, Google changed its algorithm to penalize websites that are not mobile optimized. Due to this, some companies have seen major downfall in their traffic. It is no more an option, rather it has become mandatory to make website mobile-friendly so that it can be browsed easily on all devices and fits every screen size. Thus, if your website is not mobile friendly, then you will have to do it immediately to get more customers and boost sales, which in turn, will enable you to make huge profit from your business. In case you are planning to redesign your website, choose responsive design so that it can be accessed easily on all kinds of devices.
• Add short and interesting videos – Adding short and interesting videos in your website will let users know about your business. With the help of videos, you can build good relations with the present and potential customers and they may show interest in your business. You do not have to invest a lot of money in uploading videos in your website. Rather, create some interesting videos that will help get more visitors and leads that in turn, may become your future customers and increase sales.
Apart from the ones discussed above, it is important to remember that social media has become an important part of digital marketing. However, you will still find many companies who have not been able to get best result for sharing their updates and business photos. When it is about social media, you can make use of it in a better way like joining as many social networking sites as possible, adding more people to your friend list and even taking active participation in different forums. These are some considerations for the digital marketing plan of 2016 and beyond.
About the Author:
Glynnis Thomas is a web content writer who contributes article for Fox Web Creations, a leading eCommerce Web Design and Search Engine Optimization Firm in Kansas City specializing in a complete digital marketing services.